AT STRIKE MEDIA WE WORK CLOSELY WITH OUR CLIENTS TO UNDERSTAND
THEIR REQUIREMENTS AND TAILOR OUR SOLUTIONS TO MEET THEIR NEEDS.
INLINE BUSINESS PROCESSING
KNOWLEDGE AND BUSINESS INTEL
BRANDED MOBILE GAMING
CONTENT SUBSCRIPTION SERVICES
MMS PRODUCTION AND CAMPAIGN MANAGEMENT
MOBILE INTERNET SITES
MOBILE MESSAGING APPLICATIONS
The infrastructure in which we have invested is designed for the management, receipt and delivery of in excess of 1,000,000 SMS messages per day and has been architected to be easily scalable. Testament to our infrastructure and capabilities is our delivery of more than 2 million messages for the Democractic Alliance on Election day 2009. All before lunchtime!!
Our interactive web portal enables you to broadcast SMS or MMS messages and manage mobile marketing campaigns via a simple user-friendly interface. You can broadcast to a single recipient, a list of recipients or a distribution list, retaining full control over the management of your customer database. Messages can be personalised, and message templates set-up and automated according to frequencies relevant to your activities. Alternatively, we can easily manage this process on your behalf or integrate with your systems for complete automation of message delivery. Our flexible bulk SMS service also allows our customers to compose, send and receive SMS messages from their existing email software.
We are able to cost-effectively work with retailers to implement loyalty schemes which drive store traffic and sales purely through the mobile phone. After registering for the service, consumers can SMS their till slip numbers to a shortcode to gain loyalty points. The system would automatically generate a response SMS letting them know how many points they have obtained through their purchase. When they achieve the required number of points they can redeem their reward, be it a discount coupon or free item for example.
South Africa is ranked 6th in the world for mobile web usage and is in the top 5 globally in terms of mobile advertising impressions served (Admob 2009). We work with companies to plan mobile advertising campaigns, and design and place mobile adverts on relevant publisher and niche mobi-sites to maximise exposure to the relevant target audience. Call-to-actions usually link to the company's mobi-site which enables visitors to interact with the brand according to campaign objectives. Examples include submitting brochure, test drive or send-to-a-friend requests, or content downloads such as wallpapers, games, videos, movie/music previews and so on. We report on the number of impressions served, clicks and click-through rates, and we work with our clients to track conversions rates and ROI.
Our simple web interface enables clients to easily use any of the following ready-to-run messaging applications and monitor the resulting message traffic:
Voting: Real-time voting, polling and balloting facilities that can be used whenever there is an opinion to be polled. Clients have used this service to enable users to vote via their mobile for their favourite song, man-of-the-match, shot-of-the-day and many more.
Competitions: Offer interactive competitions and games to your customers. We offer various methods for selecting winners once a competition is closed.
Quiz: This application enables clients to offer more complex, multi-stage competitions with elimination rounds.
Comment Line: : Enable mobile subscribers to send comments directly to your customer service staff. The application allows two views of incoming comments: A producer's view for moderating and highlighting comments and a presenter's view.
Dating & Chat: : A platform for user generated content enabling direct messaging between subscribers while maintaining anonymity.
Broadcast: : Invite, manage and monitor donations which subscribers can make by sending a mobile message directly from their handsets. Responses can be configured to take account of spelling mistakes and / or typing errors, and multiple donation amounts can be configured. Sponsorship messages may be appended to outgoing messages.
Donations: Invite, manage and monitor donations which subscribers can make by sending a mobile message directly from their handsets. Responses can be configured to take account of spelling mistakes and / or typing errors, and multiple donation amounts can be configured. Sponsorship messages may be appended to outgoing messages.
Email to SMS: Allow users to compose and send SMS messages from their regular email client, with no need for additional software. This feature is available from all email clients and across all platforms. SMS messages can be sent to single recipients, multiple recipients or distribution lists, using either manual entry of phone numbers or existing contacts from the email client's address book.
SMS to email: Enable clients to receive incoming SMS messages in their regular email client, with no need for additional software.
Mobile Business Applications and Integration Services
The mobile phone is changing the way companies communicate. For the first time, companies are able to communicate immediately with customers and employees whenever and wherever they are. This open up new ways of streamlining communication processes, reducing communication costs and improving efficiencies.
Strike Media has vast experience in integrating mobile capabilities into companies' existing internal systems to improve control, management and monitoring of internal systems. Examples include SMS appointment reminders to prevent costly no-shows, customer service SMS messages such as acknowledgement of patronage, loyalty scheme messages, employee salary payment alerts and reminders. Notifications of milestones in any workflow, for instance when an application is received, approved or declined, can easily be automated. SMS can also be used for the issuing of vouchers or coupons, access control and sales force automation. As SMS is bi-directional, i.e. send and receive, it can be deployed for lead generation in the sales process with the ability to perform prospect qualifying and pre vetting of potential customers.
Through our local and international partners we are able to provide both in-game advertising (where branding is served within a game) as well as advergames (where games are built around a particular brand). These can either be customised or reskinned, which is usually determined by each company's budget and timeframes. Additional features can include providing a leaderboard, in-game competitions, viral send to a friend, Bluetooth capabilities as well as click to call (the call centre) and click to web (directing users to the company's mobi-site).
Branded mobile games are a fun and interactive means of generating brand awareness (as they are passed from friend-to-friend) and interacting with customers.
Subscription content services enable consumers to register to receive regular content or updates of interest to them. Examples of subscription services include SMS interactive chat services, regular star sign readings, sports headline alerts, financial alerts, breaking news and so on.
MMS is a fantastic tool to deliver rich media directly to customers. MMS can contain audio, graphics and voice, and are an ideal means of delivering both promotional information and value added content. Strike Media has capabilities for the concept, design, creation and delivery of MMS messages.
MMS messages designed and created by us are formated in various sizes for different size phone screens to ensure the best experience for the viewer. Furthermore we will validate your database for MMS enabled handsets prior to broadcasting you MMS messages to make sure that subscribers receiving the content are able to view it.
South Africa already boasts double the number of mobile internet users versus PC internet users (12m vs 6m Vodafone). South Africa is also currently ranked 6th in the world for mobile web usage (Admob 2009). The mobile internet market is exploding; all brands will soon be expected to have a mobile internet site if they wish to target the bulk of South Africans.
We design and develop branded mobi-sites that engage consumers, capture profiling details, reward loyalty, entice repeat visits, provide relevant information and drive traffic in-store. Features can include click-to-call, request a brochure, register (online forms), free content offerings, viral refer-to-a-friend, surveys, product customisation, store locators to mention a few.
Comprehensive tracking, analysis and research of all mobile internet sites hosted and developed by us completes the holistic service.
At Strike Media we believe that the real value in mobile marketing lies in its ability to deliver highly effective and inexpensive customer relationship management, which ultimately results in loyalty and sales. This is achieved through:
The ability to quickly and easily capture customer or potential customer details through the use of a shortcode on above-the-line media.
Send an automated response SMS with a relevant call-to-action, which would be a link to a mobi-site to drive brand interaction.
The mobi-site would lead to a registration page where they need to submit profiling details to receive whatever the campaign is promoting. Examples include competition entries, register for free content (such as airtime, branded wallpapers or games, ringtones), register to enter the Club/Community to receive information on events, specials, register to get a free coupon or discount or such like.
Mobi-sites would also contain relevant on-the-go information to engage consumers and keep them coming back such as store locator details, product customisation, games, downloads, events, competitions, special promotions, direct purchases and so on.
Once a database has been built containing customers' mobile numbers and demographic details, companies have a direct channel to drive promotional activities and traffic sales. Targeted SMS and MMS campaigns can be broadcast to promote events, special days such as Valentines Day, Mothers Day, Christmas, to announce special discounts, deliver coupons, show new menu items, new branches, opening times - the list is endless!!
Our Premium Rate SMS services are fully manageable and trackable through our simple web facility, which provides full reporting on delivery and other pertinent statistics.
Mobile marketing is a mainstream media channel abroad where it is seen as the 7th mass media. Any brand wishing to influence with bulk of the South African consumers needs to incorporate mobile marketing into their overall marketing strategy. No other channel has such deep reach or is as interactive as the mobile phone. We enjoy working with brands to create mobile concepts and campaigns to drive sales and customer interaction. We will empower you to leverage mobile marketing to build a loyal relationship between your company and your customers.
Our long experience of the mobile market enables us to help our clients plan mobile marketing campaigns for maximum ROI. We can help design campaigns for:
Customer research and analysis
Mobile payment methods
Incentive and loyalty programs We also enable businesses to increase ROI by offering:
Voice drops are an innovative means of communicating with employees or customers. We record a sound byte directly into recipients’ voice mail box. A normal voice mail notification will be recieved and the voice drop is picked up as per standard voice mail messages.